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Global Drinks Intel Review of the Year – The best market analyses of 2024

Intel Reporter
Last updated: 13/12/2024 at 12:02 PM
By Intel Reporter
13 December 2024
3 Min Read

Global Drinks Intel kicks off its review of 2024 with a look at the most popular market analysis coverage of the world’s beverage alcohol industry this year.


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Why 2024 is proving to be a sobering experience for the alcohol industry in the US

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Credit: Wirestock/iStock

Driven by changing consumer behaviour – and a host of economic, social and political issues – the winds of change are blowing through the beverage alcohol industry in the US.

Global travel retail turns green to keep pace with consumer values

A commercial aeroplane's wing and engine on an airport runway
Credit: Ahmed Muntasir/Pexels

By its nature, global travel does not have much to shout about environmentally. The global travel retail sales channel, however, is serious about improving its green credentials.

The trends driving beverage alcohol packaging

View from below of multiple brown and green glass bottles
Credit: Diana ✨/Pexels

From maximalism to minimalism – and everything in between – packaging trends often seem to be moving in different directions. Yet recurring themes do surface — such as storytelling, sustainability and the dizzying possibilities of digital printing technology.

Why Europe’s on-premise channel needs to balance quality with quantity more than ever

Exterior of an on-premise outlet in Europe
Credit: Mickis Fotowelt/iStock

In Europe, consumer engagement with the on-premise is in constant flux. This unpredictability is particularly challenging for the continent’s pubs, bars and restaurants, but significant opportunities for growth remain.

Why China is giving beverage alcohol brand owners a headache

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Credit: Kitzcorner/iStock

Long held up as a key market for future growth and profitability, China’s sluggish economy is hitting consumer confidence in beverage alcohol, particularly at the high end in spirits.

How international whisky/whiskey can push beyond bourbon in the US on-premise

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Credit: Vinicius Amnx Amano/Unsplash

Whisky/whiskey remains a captivating and promising spirits category in the US, offering exciting prospects for brand owners and operators across the country’s on-premise channel.

What’s happening at the cutting edge of cocktails?

Customers at a bar with a floating bubble of aroma smoke

From a flavour bubble ‘gun’ to sub-zero freezing techniques, Global Drinks Intel explores the latest innovations shaping the cocktail scene in the on-premise channel with the bartenders and mixologists who devised them.

How brand owners can get onboard as cruise ship bars evolve

An MSC Cruise ship at sea

In the increasingly competitive arena of onboard cruise ship bars, MSC Cruises believes its ‘World’s Greatest Bars’ programme will help it stand out from the pack.

How alcohol-free cocktails can make their mark in the on-premise

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Credit: Energepic.com/Pexels

Demand for non-alcoholic cocktails may be rising in the on-premise channel, but this burgeoning growth opportunity faces some big challenges if it is to capitalise on its potential.

How declines mask opportunities for beer in Germany

Two steins of beer in a bar in Germany
Credit: Tetiana Strilchuk/iStock

Despite recent falls, not only in volume but also in value, the beer category in Germany still has plenty of runway to pursue.

Get ready for 2025 by joining the Global Drinks Intel community now – Click here for details of how to subscribe

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Next Article Three glasses of cider on a tasting tray Where – and when – are the best opportunities for cider in the US? – Market Intel
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