Read any recent headline on the state of the beverage alcohol market in the US and you’ll encounter recurring terms that could fill a bingo card: “challenging”, “headwinds”, “slowdown”, “cautious” and “tough comparables”.After a disappointing 2023 that saw a dip in volumes across beer, wine and even spirits, the first half of this year has shown little improvement. Sobering statistics across multiple data sources point to a softening of growth and downtrading amid increased promotional activity.The world’s most dynamic and profitable alcohol market is facing an
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
