The onboard beverage market has become a major draw for brand owners, cruise line operators and, more recently, leading domestic cocktail bars looking to broaden their reach internationally. According to the latest Cruise Food & Beverage Trends Report by trade website Seatrade, the food and beverage sector onboard the world’s top six cruise lines is now worth more than US$2bn annually.This figure is only likely to grow as the wider cruise ship business puts the disruption of the Covid-19 pandemic era behind it and sails full-steam ahead. Last year, about 31.7m people took a cruise holida
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