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Global Drinks Intel Review of the Year – The top interviews of 2024

Intel Reporter
Last updated: 17/12/2024 at 5:40 PM
By Intel Reporter
17 December 2024
5 Min Read

As 2024 draws to a close, here’s a look back at some of the high-profile interviews published on Global Drinks Intel throughout the year.


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‘The first thing people need to know about me is that I’m a beer guy’ – Anheuser-Busch InBev CEO Michel Doukeris – WORLD EXCLUSIVE

Michel Doukeris and Olly Wehring
Anheuser-Busch InBev CEO Michel Doukeris with Global Drinks Intel editor Olly Wehring

In April, Global Drinks Intel editor Olly Wehring was in Belgium for Anheuser-Busch InBev’s AGM. Also there was group CEO Michel Doukeris, who found time after the meeting for an exclusive one-to-one.

‘RTDs are a big part of our future’ – Beam Suntory CEO Greg Hughes

Beam Suntory CEO Greg Hughes

On the same day in February that he oversaw Beam Suntory’s first set of results since becoming CEO, Greg Hughes shares his views on the past, present and future of the brand owner with Global Drinks Intel.

‘We’re looking for new capabilities that Diageo doesn’t yet know how to do’ – Diageo chief innovation officer Mark Sandys

Mark Sandys

In June, Diageo hosted an ‘Innovation Showcase’ event at its headquarters in London. Shortly after the session, Global Drinks Intel editor Olly Wehring caught up with group chief innovation officer Mark Sandys to hear more about the brand owner’s approach to all things new.

‘We’re building Grimbergen out in new geographies on the success of its established markets’ – Carlsberg CEO Jacob Aarup-Andersen

Jacob Aarup-Andersen

In May, Carlsberg’s group CEO, Jacob Aarup-Andersen, was in Belgium to announce a refresh of the group’s abbey beer, Grimbergen. Global Drinks Intel spoke to him shortly after the official event to hear about the brand owner’s plans for ‘1128 by Grimbergen’ and the beer’s position at the premium end of its portfolio.

‘Forget demographics. It’s about psychographics’ – Bacardi’s global VP of strategy, insights & data analytics, Brenda Fiala

Photo of Brenda Fiala, Bacardi global VP of strategy, insights & data analytics

Relatively speaking, Brenda Fiala is a newbie in the beverage alcohol industry, having joined Bacardi in late 2016. Global Drinks Intel spent an insightful hour in her company in February to learn more about… insights.

‘There’s nothing but positive news around Penfolds being back in China’ – Treasury Wine Estates CEO Tim Ford

Treasury Wine Estates CEO Tim Ford

As well as announcing full-year sales growth – the first since 2019 – in fiscal 2024 for Treasury Wine Estates, group CEO Tim Ford shared more with Global Drinks Intel editor Olly Wehring in August about the brand owner’s performance, as well as adding colour to the latest plans to right-size the business.

My Story – How BuzzBallz became a near-7m-case brand

Merrilee Kick

BuzzBallz founder Merrilee Kick shared the history of the RTD brand that has grown to 35 variants and almost 7m in case sales – almost all of which hail from just one market.

‘Today, there are more voices that are speaking against free trade’ – Philippe Schaus, president of World Spirits Alliance & CEO of Moët Hennessy

Philippe Schaus

In July, trade association the World Spirits Alliance published a report looking at the spirits industry’s place in the global economy. Global Drinks Intel editor Olly Wehring spoke to the organisation’s president – and CEO of Moët Hennessy – Philippe Schaus, to hear more about the report’s findings.

‘The spirits category has different price points and so will no-alcohol spirits’ – Pernod Ricard’s head of marketing for non-alcoholics, Solène Marchand

Solène Marchand

On one of our multiple sojourns to Paris this year, Global Drinks Intel met with Solène Marchand, Pernod Ricard’s head of marketing for non-alcoholics, to hear more about the brand owner’s recent moves in the zero-ABV spirits segment.

‘We might not be the biggest brand owner, but we want to be the most exciting’ – Rémy Cointreau’s global travel retail CEO Fida Bou Chabke

Fida Bou Chabke

Fida Bou Chabke’s time at the top of Rémy Cointreau’s global travel retail division took effect in June last year, when she moved up from overseeing the group’s Louis XIII cognac brand in the Americas. Global Drinks Intel editor Olly Wehring met up with Chabke at the TFWA World Exhibition & Conference in Cannes in October to learn more about how she and Rémy Cointreau’s GTR operations are getting on against the backdrop of troubling times for the company.

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