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‘RTDs are a big part of our future’ – Beam Suntory CEO Greg Hughes speaks exclusively to Global Drinks Intel

Olly Wehring
Last updated: 16/01/2025 at 3:56 PM
By Olly Wehring
16 February 2024
14 Min Read

On the day that he oversaw Beam Suntory’s first set of results since becoming CEO, Greg Hughes shares his views on the past, present and future of the brand owner with Global Drinks Intel.


Beam Suntory logo and portfolio 2024
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Earlier today, Jim Beam owner Beam Suntory posted a 7% rise in sales from the 12 months of 2023. The growth rate is the highest for the year of its publicly-listed spirits brand owner peers to report so far; although CEO Greg Hughes, who only assumed the lead in October, won't accept all the credit just yet. Global Drinks Intel: What’s your view on Beam Suntory’s latest numbers?  Beam Suntory CEO Greg Hughes: I’d describe them as very solid. We saw key brands like Jim Beam, Maker’s Mark and Yamazaki [Japanese whisky] drive a strong performance.

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Suntory Global Spirits
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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