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‘We might not be the biggest brand owner, but we want to be the most exciting’ – Rémy Cointreau’s global travel retail CEO Fida Bou Chabke speaks to Global Drinks Intel

Olly Wehring
Last updated: 30/10/2024 at 12:40 PM
By Olly Wehring
30 October 2024
12 Min Read

“We can’t ignore that it’s a bit more difficult at the moment, but rather than jump to price promotions, we’re trying to add value through services and experiences.”


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Fida Bou Chabke's time at the top of Rémy Cointreau's global travel retail division took effect in June last year, when she moved up from overseeing the group's Louis XIII cognac brand in the Americas. Her time with the brand owner dates back to mid-2017, kicking off as MD for Hong Kong & Taiwan before taking on the same role for the 'Latin America, Caribbean & travel retail Americas' unit.Global Drinks Intel editor Olly Wehring met up with Chabke at the TFWA World Exhibition & Conference in Cannes earlier this month to learn more about how she and Rémy Cointreau's GTR operatio

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TAGGED:Rémy Cointreau
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article A man working in an agave field Why Tequila’s remarkable rise belies global travel retail performance – Category Intel
Next Article Branded barrel of Courvoisier cognac Year-to-date stays positive for Campari Group but Q3 turns red – results data
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