Global Drinks Intel: When we last spoke (in December), you told me your definition of success is to “drive profitable growth” for Carlsberg. How do you envisage Grimbergen doing that for the group?Jacob Aarup-Andersen, Carlsberg CEO: In early February, we came out with our new company strategy, ‘Accelerate SAIL’. There are a couple of key vectors - category and geography – in the strategy. Category-wise, we’re very much focused on accelerating our investment in premium, beyond beer and alcohol free.Grimbergen truly lies within premium and serves two purposes for us. As an abbey be
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
