How Benchmark Wine Group has risen above the off-premise noise – Market Intel

Fine wine market dynamics - The wider beverage alcohol business might be in turmoil, but the super-premium rare wine market, while not immune to economic issues, remains mostly insulated from short-term stock market volatilityMillennial promise - Despite concerns about younger LDA consumers abandoning wine, Benchmark sees long-term promise in Millennials and Gen Z, viewing wine as a cultural touchstone that grows stronger with a consumer's age and affluenceStrategic growth plan - Moves such as the purchase of Wine Spectrum and an expansion into rare spirits have allowed Benchmark to broaden it