Heaven Hill Brands has opened its new corporate headquarters – while remaining in Louisville, Kentucky – in order to bring its teams “under one roof for the first time in many years”.
The bourbon specialist’s 48,000-square-foot space includes 150 “dedicated” workspaces, a new product development area and a tasting bar named Max’s Place. The location of the privately-owned company’s former main office was about four miles away in the city’s St Matthews region.
Heaven Hill has also conducted a corporate brand redesign and introduced a change of tagline: ‘Thriving Together’.
The company, which was founded – and still operates its main distillery – in Bardstown, Kentucky, is celebrating its 90th anniversary this year. Its portfolio includes the Elijah Craig and Evan Williams bourbons, Lunazul and Ocho tequilas and Deep Eddy vodka brands.
In April, Heaven Hill extended the golfing focus of Elijah Craig, which assumed “official sponsorship” of May’s PGA Championship tournament in the US.
