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Why is champagne flatlining as growth prevails for other sparkling wines? – Category Intel

Kathleen Willcox
Last updated: 20/05/2025 at 2:55 PM
By Kathleen Willcox
20 May 2025
15 Min Read

Sales of champagne have contracted, and exports are down double digits as other sparkling categories expand. What has led to this downward spiral, and what does it mean for higher-end fizz longer term?


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Amid inflationary pressure and rising grape prices, champagne exports tumbled last year by 10.8% while global volumes dropped 9.2% Other sparkling wine categories saw sales rise last year: Prosecco DOC increased 17% in its biggest market, the US; crémant sales climbed 5.9%; while organically-grown cava saw a 15% bump Producers are responding to the health & wellness trend with no- & low-alcohol lines, with Raventós Codorníu reporting 46% growth in alcohol-free in the US over the last three years As growth tails off in traditionally strong markets, such as the UK and the US, sparklin

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Kathleen Willcox
ByKathleen Willcox
With a keen interest in sustainability (both environmental and economic)  and the changing business landscape for wine, Kathleen has also written for Wine Enthusiast, Wine Searcher and Food & Wine, among other publications.
Previous Article Anheuser-Busch employee in front of pallets of emergency water Drinks industry Environment, Social & Governance activations around the world in May ’25 – ESG
Next Article Three pints of beer on a bar UK brewery numbers continue downward trend
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