More and more consumers are attaching importance to a healthy, conscious lifestyle without compromising on enjoyment.
Being market leader in over 30 countries worldwide for alcohol-free sparkling with a growth of 23% in 2024, Henkell Freixenet can already look back on 30 years of experience in the production of non-alcoholic products.
Henkell is now meeting this demand by switching from Henkell alcohol free to Henkell 0.0%.
The most exported German sparkling wine brand thus combines two consumer trends in one product: ‘No Alcohol’ and ‘Low Sugar’. Henkell 0.0% impresses with a completely alcohol-free recipe and a sugar content of 42g per litre.
Inspired by the design of the classic Henkell Trocken, Henkell 0.0 % fits harmoniously into the range as an alcohol-free alternative for enjoyable moments. The market launch will take place in August.
“With Henkell 0.0%, we are sending out a clear signal for stylish enjoyment without alcohol,” says Henkell Freixenet’s head of communications, Vanessa Lehmann. “Taste, bottle design and the low-sugar profile are a harmonious combination – a response to the increased demands for conscious consumption.
“Henkell 0.0% is an ideal addition for special occasions where light enjoyment is preferred.”
Optimised recipe, familiar taste, brand-typical design
With less sugar than the previous non-alcoholic version, Henkell 0.0% presents itself with a noticeably lighter profile – while maintaining the same high quality and familiar taste profile. The non-alcoholic cuvée retains its familiar character and impresses with its balanced aroma: fruity notes of pear, apple and citrus, combined with a subtle hint of vanilla. The harmonious overall picture is rounded off by a balanced interplay of sweetness and acidity and a fine perlage.
Henkell 0.0% is based on carefully selected grapes that are processed using a particularly gentle alcohol removal process. Henkell 0.0% therefore meets the brand’s high quality standards in every respect, even without alcohol.
Henkell 0.0% has a modern look – and deliberately so: the green bottle and elegant label are stylistically based on the popular Henkell Trocken. At the same time, light blue accents on the label and bottle neck signal the 0.0 % alcohol variant – for quick orientation on the shelf.
The newcomer thus fits seamlessly into the existing range and underlines the claim to alcohol-free enjoyment without compromise.
