The trial will assess "how the bottle fares in a bar environment".
Weighing in at 180g, the bottle is available to other companies through a royalty-free licence.
Diageo's Johnnie Walker blended Scotch has partnered with online outlet Just Women's Sports in the…
Diageo's global travel retail division has commenced an activation in Singapore for a city-specific bottling…
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
Diageo is preparing the Blue Label expression of flagship blended Scotch Johnnie Walker for the…
Bacardi and Diageo are hooking their flagship Scotch whisky brands to Diwali's wagon in the…
Diageo has added a non-fungible token (NFT) aspect to the latest expression in the limited-edition…
Diageo has partnered Johnnie Walker’s Black Label expression with Graviky Labs for a limited-edition set…
Diageo has been running a pop-up unit for the Blue Label expression of blended Scotch…
