Here’s a round-up of the new launches from spirits brand owners in the week commencing 28 November.
Diageo’s George Dickel 17 Year Old Reserve American whiskey
- American whiskey, Tennessee, 17 years old, 46% ABV [cask strength]
- Rolling out this week to selected states in the US
- SRP of US$250 per 75cl bottle
Diageo’s Johnnie Walker x Harris Tweed blended Scotch
- Scotch whisky, blended, finished in American oak casks in the cellar of Johnnie Walker Princes Street in Edinburgh
- Available from 1 December exclusively from the branded outlet
- GBP169 [US$203] per 70cl bottle with Harris Tweed bag
Whyte & Mackay’s The Dalmore 2003 and 2007 Vintage single malts
- Scotch whisky, single malt, Highlands. The 2003 expression has an ABV of 46.9%, 2007 is 46.5%
- Available worldwide from next month through specialist spirits operators in the off-premise as well as online
- In the UK, SRP of 2003 Vintage is GBP350 [US$420] per 70cl bottle, with the 2007 iteration retailing at GBP150. Both have been released in limited quantities
Lockdown Liquor & Co’s Easy Liquor RTDs
- Premix cocktails, Tequila-based Margarita, rum-based Rum Punch and vodka-based Espresso Martini and Ginger Cosmo, all 14.5% ABV
- Available from next week in the UK through the start-up’s website
- SRP of GBP18 [US$22] per four-pack [one of each flavour] of 12.5cl cans
Symington Family Estates’ Graham’s Port Six Grapes Special Vila Velha Edition
- Port, Reserve Ruby, 20% ABV
- Rolling out this week to 38 markets, including Canada, the Netherlands, the UK, the US and the brand’s home country of Portugal
- SRP in the UK of GBP32.99 [US$40] per 70cl bottle, limited to 12,000 units in total
Edrington’s The Macallan 77 Years Old
- Scotch whisky, single malt, Highlands, 77 years old, 43.2% ABV
- Launching worldwide this week in “The Macallan’s global network of domestic and travel retail outlets”
- SRP of US$87,000 per 70cl bottle, available in limited numbers
The Top 50 spirits brands in Global Travel Retail in 2021 – Category Intel
