The 'Sunsurance' competition will begin by paying up to US$50,000 to participants.
With just a few days of calendar Q2 left, Global Drinks Intel considers the performances…
The campaign will be promoted through social media and digital platforms, alongside print and online…
'Campaign research revealed a growing consumer pushback against overly polished perfection.'
The campaign was developed by advertising agency Gale.
'I am very confident his leadership, global mindset and luxury expertise will be instrumental.'
'We view the near-term industry pressure as largely macro-economic driven, with continued uncertainty impacting both…
'The new campaign stands out within the tequila category and invites people into a world…
'Football is the world’s biggest sport and with this tournament set to be the biggest…
The activation also features tie-ups with two magazines, Racquet and Highsnobiety.
