Diageo has rolled out its latest global marketing campaign for the Casamigos tequila brand.
The ‘Anything Goes with My Casamigos’ campaign, developed with creative agency Accomplice and director Alex Prager, features a 30-second advert (below) along with social media and digital assets. The initiative will run across linear and streaming TV as well as on digital and out-of-home platforms in North and Central America, Australia, The UK and European markets.
The campaign introduces the ‘Our House of Friends’ concept, featuring characters including ‘The Cowboy,’ ‘The Movie Star’ and ‘The Big Shot’.
“Casamigos has always been warm and inviting – from its name, which means ‘house of friends’, to the versatile and inviting nature of its liquid,” said Diageo’s global head of agave spirits, Sophie Kelly. “The new campaign stands out within the tequila category and invites people into a world full of character, celebrating the promise of adventure.”
Earlier this month, Diageo also secured a marketing arrangement with FIFA for next year’s soccer World Cup, due to take place across 16 different host cities in North and Central America. The UK-headquartered group confirmed that five of its brands – Don Julio, Buchanan’s, Johnnie Walker, Smirnoff and Casamigos – will be associated with the tournament.
