Actor Patrick Schwarzenegger appears in a 60-second spot for the two spirits brands.
The facility in central India was established in 1970.
'Casamigos and Don Julio were going up against each other, and that wasn’t great.'
Don Julio and Guinness shone in the six-month period.
Proof Drinks takes over from Amber Beverages as the rum brands distributor in the country.
Cole previously worked at Nestlé Purina, Kerry Foods and Reckitt.
Roughly 100 full-time jobs will be created at the new site in Alabama.
The move aims to support 'greater efficiency and profitability'.
Claims of a review by the group broke late on Friday (24 January).
