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Pernod Ricard has acquired an unspecified holding in circular packaging start-up Ecospirits.
The transaction, for a "minority share" in the five-year-old business, builds on a partnership between the pair that dates back to March last year. Three of Pernod Ricard's brands utilised Ecospirits' 4.5-litre reusable containers as part of a pilot in Hong Kong and Singapore's on-premise channels.
Conducted through the brand owner's Convivialité Ventures venture capital division, the purchase has come through a US$10m funding round that incl
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
