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Uncertainty and unpredictability cloud US spirits’ ‘model for … Trump administration’, says DISCUS

Olly Wehring
Last updated: 13/10/2026 at 2:17 PM
By Olly Wehring
13 October 2026
3 Min Read

‘We are the model for what the Trump administration is trying to achieve.’


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A senior executive at the trade association for US spirits has flagged the ongoing need for longer-term certainty and predictability for the organisation's members. Speaking at a press briefing at the Bar Convent Berlin exhibition in Germany earlier today (13 October), the senior VP of international trade policy & market access at the Distilled Spirits Council of the US, Rob Maron (below), admitted that the long-running trade turbulence between the US and the European Union had made for a challenging time of late. Despite the recent calm, after the EU suspended tariffs on US spir

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TAGGED:DISCUS
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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