‘We’ll deem our work a success if we can start to educate people about US spirits’ – Distilled Spirits Council of the United States’ export promotions manager, Joel Matticks, speaks to Global Drinks Intel

Earlier this month, trade association The Distilled Spirits Council of the United States (Discus) brought its 'House of US Spirits' activation to London. The one-day event, which headed to Paris two days later, provided ten brands and their owners the opportunity to present their wares to an invited audience. Among them was Global Drinks Intel editor Olly Wehring, who seized an opportunity of his own; to sit down with Discus' export promotions manager, Joel Matticks (below).What does your role at Discus entail?Every year, we apply for funding from the US Department of Agriculture to put on pro