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Sales fall for third consecutive year as Pernod Ricard wrestles with China, US tumbles – results data

Olly Wehring
Last updated: 27/08/2026 at 4:12 PM
By Olly Wehring
27 August 2026
5 Min Read

‘Fiscal 2026 was characterised by a contrasted environment, with continued softness in the US … and with weak demand in China, mitigated by improving trends and growth across ‘Rest of the World’, though impacted by Middle East conflict in Q4.’


Pernod Ricard quarterly sales Q1 2022-Q2 2026 chart

Pernod Ricard has seen the “sequential improvement” noted three months ago hit the buffers in its latest quarter, resulting in a near-4% drop in sales from fiscal 2026.

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Sales in closing quarter - to end of June -  decline by 2% to EUR2.20bn (US$2.56bn)Fiscal 2026 finishes down 3.9% at EUR9.40bn (US$10.96bn)China falls 19% in FY, US drops 14%Current financial year expected to be "broadly stable"Pernod Ricard has seen the "sequential improvement" noted three months ago hit the buffers in its latest quarter, resulting in a near-4% drop in sales from fiscal 2026.Having posted a 5.9% top-line slide in its first half, and seen Q3 sales come in flat, the brand owner said today (27 August) that its sales in the three months to the end of June were down by 2% on the

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Pernod Ricard
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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