Sales in three months to end of December slide 10.5% to MXN12.9bn (US$630.5m)For full-year 2024, sales decline 2.9% to MXN43.96bn (US$2.15bn)Jose Cuervo portfolio slips by 2.9% in value terms on 6.5% volumes fall in 2024Jose Cuervo brand operator Proximo Spirits saw its 2024 performance struggle as the year wore on, with sales in the final quarter of the year falling by double digits.After having worked through a flat first half of the 12-month period, the group has this week posted a 10.5% decline in sales from the three months to the end of December. Combined with Q3's -4.3% top-line showin
Proximo Spirits looks to stabilise in 2025 as 2024 wanes – results data
‘Following 2024’s industry contraction, our primary goal is to stabilise and build on last year’s market share gains.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



