Sales from three months to end of September decline 4.3% to MXN10.95bn (US$549m)Year-to-date sales in reported terms flat (-0.4%) at MXN31.06bnJose Cuervo portfolio up in Q3, higher-end 'other' tequilas dip - albeit both on reported bases'US & Canada' region flat (organic), Mexico sees sales slide 15.1%Proximo Spirits has seen its sales slip into negative territory for the first time this year.Three months on from booking a flat top line from the quarter to the end of June - and six months after Q1's +1% - the company, which oversees the Jose Cuervo tequila brand, has reported a decline of
Sales gap widens for Proximo Spirits in latest quarter – results data
The figures suggest the onset of a downtrading trend for tequila.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



