Formerly known as a domestically-focused one-brand business, Portugal's Casa Redondo hit the headlines in mid-2024 when the family-owned company agreed to buy the Safari liqueur brand from Diageo. A return to the front pages beckoned 14 months later, when Sheridans headed in the same direction. Late last month, group CEO Daniel Redondo (below) gave Global Drinks Intel editor Olly Wehring the inside track on the pair of purchases and provided an update on Casa Redondo's plans for the months ahead.Who are you, and who is Casa Redondo?Casa Redondo was founded by my grandfather, so I'm part of the
‘Our strategy is to show these brands some love and hopefully we can do some good things’ – Casa Redondo CEO Daniel Redondo speaks to Global Drinks Intel – Part I
‘We’re a very conservative company. Our focus is on the long term: We need to make sure the next generation receives the company in better shape than we received it in.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



