Spain’s MG Destilerías is launching ready-to-serve cocktail brand Coppa Cocktails in France this month as part of a wider European expansion move.
Four SKUs from Coppa – Piña Colada, Passion Fruit Martini, Mojito and Margarita – will be distributed in the country by Bordeaux-based BBC Spirits. The range will debut in the off-premise channel this month with an initial rollout in unspecified “regional supermarket chains”.
The 14.9%-ABV RTSs will carry an SRP of EUR15.90 (US$18.62) per 70cl bottle. Global Drinks Intel has requested further information on the rollout.
“Our ambition is to make cocktails accessible to a wider audience, while delivering bar-quality taste and experience that can be enjoyed effortlessly at home, at any moment,” said MG Destilerías CEO Manu Giró. “France is a natural next step for Coppa Cocktails – a market with a strong cocktail culture and clear potential for premium ready-to-serve formats.”
Barcelona-headquartered MG Destilerías bought Coppa Cocktails from Toorank International Spirits in 2024.
