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‘In our industry, there are some brands that, at the end of the day, overwhelm a category’ – Disaronno Group CEO Marco Ferrari speaks to Global Drinks Intel – Part I

Olly Wehring
By Olly Wehring
11 Min Read

‘We’re spending big money for a company our size to acquire brands that haven’t been booming in recent years, because they weren’t a top priority for their previous owner, given their big portfolio.’
Disaronno Group logo

At the start of October, Marco Ferrari will celebrate the third anniversary of starting his current role as CEO of Disaronno Group. The company today has changed somewhat from the company he joined, not least in name. Earlier this month, Ferrari sat down with Global Drinks Intel editor Olly Wehring to talk through Disaronno’s name change from Illva Saronno, the group’s management of its namesake liqueur brand and the perils and pitfalls of working in ice cream.

At the start of October, Marco Ferrari will celebrate the third anniversary of starting his current role as CEO of Disaronno Group. The company today has changed somewhat from the company he joined, not least in name. Earlier this month, Ferrari (below) sat down with Global Drinks Intel editor Olly Wehring to talk through Disaronno's name change from Illva Saronno, the group's management of its namesake liqueur brand and the perils and pitfalls of working in ice cream.You’ve worked in the alcohol industry for 30 years. What has been your journey?I started with Martini and Rossi, which was pa

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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