Search
Banner for Bayou Rum - https://bayourum.com/


‘Our recent acquisitions are a sign of how we want to invest for future growth’ – Disaronno Group CEO Marco Ferarri speaks to Global Drinks Intel – Part II

Olly Wehring
By Olly Wehring
10 Min Read

‘Premiumisation is a thing, and I don’t think it’s going to go away. At the same time, I believe that a lot of consumers are going to be very careful in assessing what a premium brand means.’
Disaronno

In part two of Global Drinks Intel‘s exclusive interview with the CEO of Disaronno Group, Marco Ferrari walks us through the company’s recent acquisitive tendencies, highlighting the differences between buying a start-up and buying an established brand. We also hear his thoughts on the trading environment for alcohol today, 30 years on from when he started in the industry.

In part two of Global Drinks Intel's exclusive interview with the CEO of Disaronno Group, Marco Ferrari walks us through the company's recent acquisitive tendencies, highlighting the differences between buying a start-up and buying an established brand. We also hear his thoughts on the trading environment for alcohol today, 30 years on from when he started in the industry. Head here for the first part of this interview Your M&A department has been very busy of late; buying majority control of Sagamore Spirit in mid-2023, acquiring Engine Gin at the start of 2024 and welc

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article The House of Suntory Pop-up and Permanent Brand Space at Paris Charles de Gaulle Suntory Global Spirits readies portfolio-wide Japanese whisky GTR activation
Next Article Constellation Brands quarterly sales Q1 fiscal 2023-Q1 fiscal 2027 Constellation Brands kicks off new financial year with positive sales – results data
Global Drinks Awards MPU - https://globaldrinksawards.com/

The Newsletter

Follow on Social

Linkedin Twitter
Short Tower for Bayou Rum - https://bayourum.com/
Banner for Le Tribute Pink Grapefruit - https://letribute.com/en-gb?srsltid=AfmBOooXoAFSrBVrsVtLnlySLXXjT62LG4oJ5imdqTABCraYG_SULm5V

You Might Also Like