Rum’s versatility and diversity has long been viewed by many in spirits as both a blessing and a curse. The fact that the category runs a gamut of styles from highly mixable white variants to dark, aged expressions better-suited to sipping and savouring allows rum to target a very broad demographic - but what is its true identity? Party spirit, complex drink on par with the finest cognac or single malt? Or something in between?
This conundrum is also reflected in the changing environments for flavoured and spiced rum. For years, this combined segment p
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