Here’s a round-up of the new launches from spirits brand owners in the week commencing 6 March.
Pernod Ricard’s Green Spot Quails’ Gate Irish whiskey

- Irish whiskey, single pot still, 46% ABV
- Debuting this month in Canada, France, Ireland, the UK, the US and the Global Travel Retail channel
- SRP of US$80 per bottle, available in limited – albeit unspecified – numbers
Ian Macleod Distillers Chieftain’s Single Cask Cigar Malt 16-year-old single malt

- Scotch whisky, single malt, Speyside, 62.89% ABV
- Exclusive to ferry operator Viking Line from this week, debuting at the Cinderella Whisky Fair, which starts tomorrow [9 March]
- SRP of SEK2,199 [US$205] per bottle, limited to 588 units
Bacardi’s Bacardi Caribbean Spiced

- Spiced rum, 40% ABV
- Hitting the UK this month, initially online ahead of multiple retailers Tesco and Waitrose in April
- SRP of GBP24 [US$29] per 70cl bottle
Moët Hennessy’s Glenmorangie Amontillado Finish single malt

- Scotch whisky, single malt, Highland, 12 years old, 46% ABV
- Unveiled this week as an exclusive for members of The Whisky Club in Australia. Also available online in the UK through the brand’s website
- In the UK, SRP of GBP75 [US$90] per 70cl bottle
Edrington’s Highland Park 54 Year Old single malt

- Scotch whisky, single malt, Orkney, 46.9% ABV
- Released late last month in the UK, available from Berry Bros & Rudd and The Whisky Shop
- SRP of GBP39,000 [US$46,900] per 70cl bottle, limited to 225 units
Pernod Ricard’s Del Maguey Vida Puebla mezcal

- Mezcal, 40% ABV
- Launched in selected US markets – including California, Florida, New York and Ohio – this week before going nationwide in July
- SRP of US$37.99 per 75cl bottle
Diageo’s Don Julio Rosado Tequila

- Tequila, Rosado, 40% ABV
- Released across the US this month
- SRP of US$125.99 per 75cl bottle
Beam Suntory’s Jim Beam Orange

- American whiskey, Bourbon, flavoured, 37.5% ABV
- Rolling out to the UK off-premise this week, initially in multiple retailer Asda as a three-month exclusive. Also online
- SRP of GBP18 [US$21.70] per 70cl bottle
How smart packaging is winning the war against counterfeit alcohol – Market Intel




