How are gin and vodka faring in the Americas? – Category Intel

Between 2023 and 2028, sales of both gin and vodka are expected to decline slightly in the AmericasCocktail trends are benefiting white spirits, particularly the resurgence of the espresso martini for vodkaThe premium tonic movement is making its way across the AtlanticFlavoured and pink gins are garnering attention, as are more complex aged ginsVodka is veering towards pure expressions, leaving flavour NPD to play in the RTD areaSavvy, health-conscious consumers are demanding more transparency and 'authenticity' from brandsWith every peak must come a trough, and so it is for gin and vodka in