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Five things I’ve learned – Brass Lion founder Jamie Koh

Henry Mathieu
Last updated: 02/06/2025 at 1:23 PM
By Henry Mathieu
2 June 2025
6 Min Read

‘We weren’t just launching a gin; we were building a Singaporean distillery from scratch.’


Brass Lion Singapore Dry Gin bottle
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Jamie Koh founded Singapore’s Brass Lion Distillery and launched its flagship Singapore Dry Gin in 2018. The spirits company was the first micro-distillery in the Asian country and has continued to perform strongly. Branding is everythingBuilding a strong brand is more than just coming up with a logo and a catchy name - it’s about crafting a distinct identity that resonates with consumers.Before opening Singapore’s first fully fledged micro-distillery in 2018, Jamie Koh (above) spent six years learning the art of distillation and securing a distilling l

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Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
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