Gin’s growth has slowed in Europe - After years of rapid expansion, saturation and shifting consumer behaviours are contributing to a natural declineInnovation is crucial - Brands are turning to AI, new flavour profiles and RTDs to stay relevant, but success hinges on authenticity and qualityPremiumisation persists - While some craft gin producers struggle, demand for premium and differentiated gins remains strong, especially in less saturated markets like Eastern EuropeOnce the darling of Europe’s premium spirits scene, the gin category is now confronting a more complex and competitive la
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
