Foley Family Wines & Spirits is set to take on the US distribution responsibilities for canned cocktail company Sabé Beverages.
The business’ namesake RTD will be distributed nationwide “later this summer and fall” by the FFWS, marking the California-based company’s first foray into the RTD category. The Sabé brand is already available in 12 states, including California, Florida, Illinois and Texas.
Launching in 2020, Sabé produces a range of full-strength premix cocktails (13%-14% ABV), made with “juice concentrates, extracts and natural flavours”. On sale in 25cl cans with an SRP of US$13.99-$14.99 per four-pack, the range includes Espresso Martini, Grapefruit Paloma, London G&T, Margarita, Mojito and Moscow Mule. The Margarita, Mojito and Moscow Mule variants are also available in 50cl single serve cans for $5.99.
“Sabé and Foley Family Wines & Spirits are both excited to launch a commercial partnership to significantly accelerate Sabé’s expansion across the US, with Foley’s operational strength as a key driver” said Sabé founder Jim Andrews. “Sabé offers a wine-based craft cocktail with canned convenience that complements the … wine and spirits in the Foley portfolio.”
In October last year, FFWS’ New Zealand-based Lighthouse Gin commenced production at its new distillery on a site that is also home to two of its parent’s wineries in the country.
