Edrington is preparing to unveil a branded store-in-a-store for single malt flagship The Macallan at London department store Harrods.
The outlet, due to open during the European summer, will feature rare and limited-edition expressions of The Macallan. Edrington said the “boutique” will “become home to one of the most extensive ranges of the world’s most valuable single malt scotch whisky beyond The Macallan Estate in Speyside”.
The move follows the opening of similar outlets in the global travel retail channel, including at London Heathrow and Los Angeles International airports last year, and Haikou International Duty-Free Shopping Complex in China in 2023.
Harrods’ head of buying for wine & spirits, Andre Lewis, said: “This boutique will offer an extraordinary opportunity to sample and purchase some of the rarest and most celebrated single malts, brought to life through a space that beautifully captures the spirit of the Speyside Estate.”
Late last month, Edrington released the fifth iteration in The Macallan’s city-themed series, Distil Your World Paris. The expression carries an SRP of US$4,750 and is on sale in selected off-premise specialists and online.
