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This week’s new spirits launches – 23-27 February 2026

Intel Reporter
Last updated: 27/02/2026 at 9:00 PM
By Intel Reporter
27 February 2026
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 23 February.


Bottle of Johnnie Walker Black Cask on a tray with a glass
Johnnie Walker Black Cask will be a permanent SKU in the US
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Diageo’s Johnnie Walker Black Cask

  • Scotch whisky, blend of Johnnie Walker Black Label whiskies, aged in ex-bourbon, 43% ABV
  • Permanent expression, available from 1 March in the US, rollout will include a “multi–market US tour across key regions including Texas, California, Florida, New York and New Jersey”
  • SRP of US$34.99 for 75cl
Bottle of Michter's Bourbon next to a glass on a wood table with wood panelling behind
The annual release of Michter's Bourbon will be available next month

Michter’s ten-year-old Kentucky Straight Bourbon

  • Bourbon, single-barrel release, Kentucky. Aged for ten years in new-charred American-white-oak barrels, 47.2% ABV
  • Available from next month in 50 states and 80+ export markets
  • SRP of US$195 for a 75cl bottle, “limited” annual release

Edrington’s The Macallan Distil Your World Paris

The Macallan Distil Your World Paris bottle and box
The fifth iteration in The Macallan's city-themed series features liquid aged for an unspecified period in ex-cognac oak casks
  • Scotch whisky, single malt, Speyside. No age statement, matured in ex-sherry American oak and European oak as well as ex-cognac, 47.2% ABV 
  • Released worldwide this week to selected off-premise specialists, also on sale online
  • In the US, SRP of US$4,750 per unit, on sale in limited – albeit unspecified – numbers

Starward’s Starward x Lagavulin

Starward x Lagavulin bottle and box
Following an unspecified maturation period in ex-red wine barrels, the single malt in this limited edition collaboration has been finished in casks previously used by the Islay-based distillery
  • Whisky, single malt, Australia, no age statement. Matured for an unspecified period in ex-red wine barrels and then transferred – again for an unspecified period – to casks previously used to age Lagavuiin single malt scotch whisky, 48% ABV
  • Released next month in the UK through distributor Speciality Brands, available from “selected partners” in the country’s on- and off-premise channels
  • SRP of GBP125 (US$169) per 70cl bottle, on sale in limited – unspecified – quantities

Diageo’s Aviation Cranberry & Blood Orange

Aviation Cranberry & Blood Orange bottle
The flavour extension from the Aviation brand is scheduled for release in the UK towards the end of March
  • Gin, flavoured, blood orange & cranberry, 40% ABV
  • Available online from this week in the US for domestic delivery, also on sale online in the UK towards the end of next month
  • SRP of US$27.99 per 75cl bottle. In the UK, SRP of GBP59.90 (US$81) per 70cl bottle

William Grant & Sons’ Another Hendrick’s

Another Hendrick's bottle
The "first new permanent addition" to the Hendrick's portfolio in nine years debuts this week and features orange blossom and cacao beans among its botanical mix
  • Gin, Scotland, botanicals feature orange blossom and cacao beans, 41.4% ABV
  • Released worldwide this week to all of Hendrick’s existing markets
  • In the UK, SRP of GBP33 (US$44.50) per 70cl bottle

Sazerac Co’s Baby Shots

Baby Shots three flavours
The new-to-market RTD brand will sit alongside BuzzBallz in Sazerac Co's portfolio
  • RTDs, premix cocktails. Range comprises Strawberry Daiquiri, Mojito and Pornstar Martini, designed to be consumed as a shot, all 15% ABV
  • On sale in the UK from this week online for domestic delivery ahead of nationwide roll-out in the off-premise’s convenience channel later this year
  • SRP for all three of GBP10.99 (US$14.80) per 70cl bottle. Also on sale in 5cl ‘shots’ at GBP0.99 (US$1.30) each

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