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Canada nosedive hits Brown-Forman, but year-to-date sales still in line with year prior – results data

Olly Wehring
Last updated: 04/03/2026 at 4:16 PM
By Olly Wehring
4 March 2026
3 Min Read

‘I am pleased that our performance remains consistent with our fiscal year expectations, even as we navigate a challenging operating environment.’


Brown Forman quarterly sales Q2 2022-Q4 2025 chart

Brown-Forman has booked a slip in sales from its most recent financial quarter, with the challenge now set for the second half of the group’s fiscal 2026.

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Sales in three months to end of January - fiscal Q3 - increase 1% to US$1.06bnFor first nine months of fiscal 2026, sales flat at $3.02bnSales in US in YTD dip by 1%, Canada slumps 59%Low single-digit top-line decline forecast for full year retainedBrown-Forman has booked a very slight rise in sales from its latest quarter, setting the scene for the final three months of fiscal 2026.The Jack Daniel's owner said today (4 March) that sales in the three months to the end of January - its fiscal third quarter - inched up 1%, a repeat of Q1's sales performance. The -2% top-line showing in the secon

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TAGGED:Brown-FormanJack Daniel's
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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