Our series of review/preview interviews continues with a visit to the US to hear from Brown-Forman. CEO Lawson Whiting tells Global Drinks Intel what he learned in 2025 and what the brand owner can expect from the year ahead.What was your overriding takeaway from 2025?As an organisation, we managed through quite a lot of transformational change in 2025, including a global workforce restructuring, significant changes to our US distribution system, and exiting the barrel-making and wine categories. All of that was within the context of the continued external pressure on the industry.My overridin
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
