Sales in second quarter of fiscal 2026 - to the end of October - decline by 2% to US$1.04bn
For the half year, sales flat at $1.96bn
Six-month sales of Jack Daniel's Tennessee Whisky down 6%
Fiscal full-year - to the end of April 2026 - expected to deliver sales dip in "low single-digit" range
Brown-Forman has booked a slip in sales from its most recent financial quarter, with the challenge now set for the second half of the group's fiscal 2026.The Jack Daniel's owner said today (4 December) that sales in the three months to the end of October were down 2% on the corresponding period a y
Brown-Forman levels off in half-year as quarterly sales fall – results data
‘The first half of the year unfolded largely as we expected.’

Brown-Forman has booked a slip in sales from its most recent financial quarter, with the challenge now set for the second half of the group’s fiscal 2026.
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



