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Foley Family Wines & Spirits appoints international MD

Henry Mathieu
Last updated: 29/07/2025 at 4:20 PM
By Henry Mathieu
29 July 2025
1 Min Read

‘We are excited for Jay to grow Foley’s presence in the UK and other key international markets.’


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Foley Family Wines & Spirits has named Jay Gifford as MD of its international markets, excluding the US.

Gifford (below) has assumed the newly created role and will lead sales for Foley’s US wine and spirits portfolio in all markets outside of the US. He will be based in Canterbury, southeast England.

Jay Gifford

The latest hire joins the company after eight years at WX & Grupo Penaflor, most recently as head of UK & Nordics, where he was in charge of the company’s brand portfolio including Bread & Butter and Trapiche. Gifford also held sales roles at Accolade Wines (Vinarchy), InterContinental Brands, Constellation Brands and Molson Coors.

He said: “International markets have an appetite for US wines at a variety of price points – particularly in the UK in the premium US$15+ per bottle price range (UK GBP12 equivalent) which is Foley’s sweet spot.”

Back in May, FFWS revealed it would take on the US distribution responsibilities for canned cocktail company Sabé Beverages.

Where are beverage alcohol’s bright spots in the UK? – Market Intel

TAGGED:Foley Family Wines & Spirits
Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
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