The ad will feature in "additional markets around the world" later this year.
The tequila brand will debut 'The Golden Record' as the 'official cocktail' of the 2026…
Thirty-six years after its debut and Patron has received a packaging update.
The recently launched El Alto iteration will be the “featured offering” at each partnered event.
The El Alto iteration was first launched in 2024.
The ‘Hacienda Patrón’ will next feature at Lollapalooza Chicago at the end of July.
The campaign's messages centre around a difficulty to 'communicate openly that their tequila contains no…
The tie-up is a 'major highlight at Mumbai and Delhi airports in May and June'.
The marketing push targets consumers who 'care deeply about what goes in their tequila'.
