Origami Sake’s ready-to-drink brand, Snow Monkey, has collaborated with wildlife conservation not-for-profit Born Free USA.
Snow Monkey, which features Japanese macaque monkeys in its pack design, will roll out marketing activations supporting Born Free across social media, digital advertising, PR campaigns and consumer sampling. Origami’s sake-based RTD has also pledged to donate 1% of its annual profits to the animal sanctuary.
Launched in the US three months ago, Snow Monkey is available in four flavours – Mandarin & Grapefruit, Mango & Guava, Dragon Fruit & Key Lime and Yuzu & Hibiscus – all of which are sold in an eight-can variety pack with an SRP of US$19.99. Each 35.5cl can carries an ABV of 4.5%. The drinks are made with US-based Origami Sake.
Earlier this week, Talkhouse Encore’s US-based parent revamped its namesake RTD’s packaging and expanded the brand’s portfolio.
