Talkhouse Encore’s US-based parent has revamped its namesake RTD’s packaging and expanded the brand’s portfolio.
The business, run by the founding family of live music venue The Stephen Talkhouse in New York state, unveiled the refresh late last week. Designed to “satisfy the growing [consumer] demand for ingredient clarity and transparency”, the full range will benefit from greater prominence for its respective flavours and base spirits.
“The redesign was influenced by extensive consumer and trade insights, including feedback from 70+ consumers, 25+ key on- and off-premise accounts and collaboration with distributor partners,” according to a Talkhouse spokesperson.
A seventh variant has been unveiled at the same time; Pineapple Tequila Soda has gone on sale online, with the 5% ABV addition available for delivery to 32 states, including California, Florida, Illinois and Texas. Like the rest of the portfolio, Talkhouse Encore is priced at US$19.99 per four-pack of 35.5cl cans.
Earlier this month, Diageo debuted an RTD extension of tequila mark Casamigos in the US. The four-strong line of premix margaritas are on sale now in three states ahead of a wider rollout “in the coming months”.
