The owner of Ukrainian vodka brand Nemiroff has launched an RTD range under a “standalone sub-brand” called Pangaia.
The 5%-ABV range uses Nemiroff’s namesake vodka as its base, with each variant being infused with botanicals and fruit. The “initial” line-up features four flavours: Strawberry & Mint, Mango Blossom, Bergamot & Mint and Lychee & Rose.
Pangaia will be launched in Nemiroff’s home market of Ukraine this month, followed by “selective international expansion from 2027”. No SRP was immediately available.
“With Pangaia, we are exploring a new space for the brand – where vodka craftsmanship meets the growing demand for lighter, flavour-forward drinks,” said Nemiroff CEO Yuriy Sorochynskiy. “The RTD category continues to evolve rapidly, and we see strong potential for premium products built on quality ingredients and authentic flavour experiences.”
In January, Nemiroff started exporting to New Zealand for the first time, appointing Hancocks as its distributor in the country. Also in Australasia, the company last year penned a tie-up with Australia’s national women’s rugby team, the Wallaroos.
