Navigating volatility - In the face of a provincial mandate forcing the removal of US-sourced alcohol, SAQ aggressively shifted inventory to local and Canadian brandsNew format trials - To meet growing demand for convenience without cannibalising its core network, SAQ is expanding its mini shop-in-shop concept to around 100 SAQ ZonesLogistics overhaul - The retailer is finalising its largest infrastructure upgrade in three decades with an automated facility in MontréalChanging tastes - SAQ is pivoting toward consumers' health & wellness trends by heavily promoting its no- & low-alcoho
How one of the world’s largest buyers of alcohol is keeping pace with today’s trends – Market Intel
Despite being over a century old, Société des alcools du Québec (SAQ), the Canadian province’s state-owned alcohol retailer, is trialling new store formats as it treads a cautious path towards modernisation.

As one of the world’s largest alcohol buyers, Canada’s Société des alcools du Québec (SAQ) is navigating one of the most significant periods of transformation in the state-owned liquor retailer’s long history.
Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.



