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What’s hot and what’s not in wine packaging in 2026 – Category Intel

Joe Bates
Last updated: 31/03/2026 at 3:02 PM
By Joe Bates
18 March 2026
12 Min Read

As the boundaries between sustainability, portability and premium branding continue to blur, the wine industry is proving that quality is no longer measured by the weight of the bottle.


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The latest wine packaging trends reflect many of the drinks industry’s most topical issues, from tariffs and regulations to sobriety and on-the-go convenience.Sustainability-driven regulatory changes, higher international trade tariffs and an increasing consumer preference for convenience and sobriety are growing concerns for the US$7.43bn wine packaging business, as valued by Coherent Market Insights.These market drivers now vie for attention alongside the industry’s classic - and still important - packaging preoccupations of function, design and cost.The regulatory shiftThe importance of

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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