Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for Luxardo - https://www.luxardo.it/liqueurs-and-distillates/limoncello/


Anheuser-Busch InBev names next Asia chief

Henry Mathieu
Last updated: 27/02/2025 at 1:53 PM
By Henry Mathieu
27 February 2025
2 Min Read

The change comes swiftly after AB InBev posted weak Q4 numbers in its ‘Asia Pacific’ region.


Can of Bud Light
Credit: Christophe Dion/Unsplash
SHARE

Anheuser-Busch InBev has appointed Yanjun Cheng as CEO of its Budweiser Brewing Co APAC regional division.

Cheng (below), the current global supply operations chief, will replace Jan Craps from the start of April as the latter prepares to leave the group “to pursue other opportunities”. The company revealed the change shortly after posting another challenging quarter in its ‘Asia Pacific’ reporting region, which saw sales decline by 10.9%.

Yanjun Cheng
Credit: LinkedIn

Craps will step away after seven years at the helm of the Asian unit, and 23 years with the group in total. Prior to an initial stint in the region, Craps was CEO of Labatt Breweries, AB InBev’s Canadian division.

Cheng will take the reins after 29 years at Bud APAC, having served as supply & logistics VP since 2009.

“We are grateful to Jan for his leadership of Bud APAC and for his contributions and results over two decades at AB InBev in leadership roles across Europe, North America and Asia,” said group CEO Michel Doukeris. “YJ Cheng’s appointment reflects his tremendous track record at AB InBev. The board has witnessed first-hand YJ’s decisive leadership execution and his ability to build winning teams.”

The ‘Asia Pacific’ region was the only major blemish in an otherwise positive set of results for the Bud Light owner’s Q4, as sales grew 3.4% to US$14.84bn. For the full year, the top line increased 2.7% to $59.77bn.

‘We call it a balance of choices and we have a lot of different products in this area’ – Anheuser-Busch InBev CFO Fernando Tennenbaum speaks to Global Drinks Intel

TAGGED:AB InBev
Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
Previous Article Chart of Proximo Spirits quarterly sales Q1 2022-Q4 2024 Proximo Spirits looks to stabilise in 2025 as 2024 wanes – results data
Next Article Incoming CEO Daisuke Minato next to departing CEO Darren Fullerton Suntory Oceania appoints CEO ahead of trading commencement
MPU for Global Drinks Intel ESG Awards - https://gdiesgawards.com/categories/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Global Drinks Awards Short Tower - https://globaldrinksawards.com/
Banner for Le Tribute Pink Grapefruit - https://letribute.com/en-gb?srsltid=AfmBOooXoAFSrBVrsVtLnlySLXXjT62LG4oJ5imdqTABCraYG_SULm5V

You Might Also Like

Concha y Toro Quarterly Sales chart Q1 2022-Q2 2026

Slight improvement for Viña Concha y Toro despite Q2 sales dip – results data

9 August 2026
Heineken quarterly sales Q1 2022-Q2 2026 chart

Heineken maintains momentum with Q2 sales lift – results data

9 August 2026
Diageo Sales Performance chart Q1 24 to Q4 26

Tequila and baijiu weigh on Diageo as FY sales dip – results data

9 August 2026
Molson Coors Beverage Co quarterly sales Q1 2022-Q2 2026 chart

Molson Coors Beverage Co slides back into red with Q2 sales decline – results data

9 August 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2025 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative

This website uses cookies to improve your experience. Read our privacy policy | Cookie settings | ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
li_gc6 monthsLinkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
VISITOR_INFO1_LIVE6 monthsA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
yt-remote-cast-availablesessionThe yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installedsessionThe yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-fast-check-periodsessionThe yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-appsessionThe yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-namesessionThe yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEYneverThe cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
__Secure-ROLLOUT_TOKEN6 monthsYouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment.
__Secure-YNID6 monthsGoogle cookie used to protect user security and prevent fraud, especially during the login process.
_fbp3 monthsFacebook sets this cookie to store and track interactions.
bcookie1 yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
__Secure-YECpastYouTube sets this cookie to stores the user's video player preferences using embedded YouTube video
advanced_ads_visitor1 monthDescription is currently not available.
personalize_sync1 dayDescription is currently not available.
RBUUID2 monthsDescription is currently not available.
stackprotect1 hourDescription is currently not available.
syncTimeout12 hoursDescription is currently not available.
unique_session_id1 yearDescription is currently not available.
SAVE & ACCEPT
Powered by CookieYes Logo