My Story – How Au Vodka became a category phenomenon

Au Vodka co-founder Charlie Morgan reflects on how two teenagers from Wales established the largest super-premium vodka in the UK. Ten years ago, when he was 17, Charlie Morgan hit the headlines when during a high-profile soccer match, he was kicked by Chelsea’s Eden Hazard - and he wasn't even playing. Fast forward two years and Morgan's profile rose again - for less controversial reasons this time - when he teamed up with school friend Jackson Quinn to set up premium, gold-filtered vodka brand Au. “We just felt we could do it a little bit better,” he explained in 2021.