Nemiroff has unveiled the next big step in its ambitious ‘That’s My Spirit’ campaign, bringing together its four Premier League partner clubs – Aston Villa, West Ham United, Everton and Fulham FC.
This landmark event marked a unifying moment for football and spirits enthusiasts alike, held at the iconic Tate Modern in London.
An evening of accelerated pulses
Partners, club legends, media personalities and influencers gathered to experience a vibrant fusion of Ukrainian hospitality and British culture. Nemiroff created a unique stage to unite rivals on the field into allies off it, underlining the shared passion that binds football and the celebrated Ukrainian vodka brand.
The evening’s programme epitomised this passion, featuring Benjamin Aston, aka Mr. OnlyWords, who did a bespoke performance capturing in just one word the essence and authenticity of each club. Guests indulged in signature cocktails inspired by each club – The Villan, Spirit of the Blues, By the River and Blowing Bubbles – expertly paired with Ukrainian fusion dishes by Anton Vasyliev, executive chef of Mriya Neo Bistro.
Highlighting the event was the ceremonial signing of the ‘Team 1872’ football, a bespoke artifact symbolising the historic collaboration. The number 1872, subtly woven into the campaign’s promotional materials, underscores the collective strength and unity of the clubs and Nemiroff.
Adding a profound cultural layer to the event, Ukraine’s legendary musician Sviatoslav Vakarchuk made a special appearance. Like Nemiroff, Sviatoslav has transcended borders with their authenticity and resilience. Their performance symbolised unity through music, leaving guests with a resonating ‘aftertaste’ of inspiration, pride and shared spirit.
Shared values, global aspirations
Nemiroff CEO Yuriy Sorochynskiy captured the spirit of the evening, saying: “For over 150 years, our brand has stood as a symbol of strength and authenticity, thriving through wars, revolutions, and economic transformations. Today, we carry that legacy forward with pride, knowing that we represent not only a brand but a nation that refuses to be defeated.
“The Premier League and its clubs embodies these same values – uniting communities worldwide through moments of brilliance and challenges, inspiring teamwork, and a shared passion for the beautiful game.”
A shared stage – Four clubs, one spirit
Nemiroff’s journey from a Ukrainian distillery to a global powerhouse mirrors the universal appeal of football: a shared love that connects millions across geographies and cultures.
Each club-partner brings unique strengths to the table, and their excellence speaks for itself – there’s no need to elaborate when the numbers do the talking. They are proven leaders, uniting millions of fans around the world, with a shared commitment to global ambitions, perfectly aligned with Nemiroff’s own aspirations. Their exceptional venues provide the ideal backdrop for showcasing our premium products, while their strong and loyal fan communities, both in the UK and worldwide, open new avenues for meaningful engagement. Partnering with these giants of the game, Nemiroff brings its own legacy into the mix, allowing to connect with diverse audiences in distinct and impactful ways.
“This partnership is about more than logos on jerseys – it’s about forging meaningful connections,” said Sorochynskiy. “Football fans, like Nemiroff drinkers, value authenticity and passion. Together with our Premier League partners – Aston Villa, West Ham United, Everton and Fulham FC – we’re creating moments that celebrate life’s victories and stand as a source of strength and support during defeats, fostering a true sense of community.”
Cheering on – That’s my spirit
Football is more than a game – it’s a universal language that transcends rivalries, distances and cultures, forging connections that unite us all. At Nemiroff, we celebrate these shared moments, raising a toast to the spirit of togetherness. Whether it’s the euphoric roar of a victorious crowd when the final whistle blows or the unwavering resilience of fans who stand by their team through every challenge, Nemiroff is there.
We honour the joy of triumph and the strength found in perseverance, because just like the beautiful game, true spirits never break.
A unique fan experience
Sponsoring Premier League clubs enables Nemiroff to connect with millions of football fans, offering them more than just a drink – it’s about shared moments of celebration and camaraderie. Through exclusive club-inspired cocktails, matchday activations and initiatives that unite fans beyond rivalries, Nemiroff will create tangible links between supporters and their teams. The partnership also extends beyond the pitch, introducing innovative campaigns, digital engagement, merchandise collaborations, and support for grassroots football programmes.
Together with its Premier League partners – Aston Villa, West Ham United, Everton and Fulham FC – Nemiroff invites fans worldwide to embrace the pulse of the game and celebrate life’s victories – one toast at a time.
