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Beluga Vodka launches Beluga Noble Night, an illuminated edition for premium nightlife

Press Releases
Last updated: 23/07/2026 at 2:44 PM
By Press Releases
23 July 2026
2 Min Read

The SKU is positioned at a premium to Beluga Noble, reflecting its illuminated design and on-trade orientation.


Beluga Noble Night with cocktail serve on a bar
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Noblewood Group announces the launch of Beluga Noble Night, a new illuminated SKU in the Beluga Vodka portfolio designed for premium nightlife destinations.

The release extends the brand’s presence in the on-trade channel, addressing high-energy environments – clubs, lounges, bar venues and outdoor summer settings such as rooftop terraces – where visibility and presentation define the consumer experience. Designed for bottle service, the illuminated edition delivers standout presence in low-light surroundings.

The launch reflects Beluga’s positioning at the modern end of the luxury spirits segment: an elevated consumer experience and incremental relevance for on-trade and lifestyle occasions, building on the brand’s established codes of craftsmanship and understated refinement

The Liquid

Beluga Noble Night carries the signature Beluga Noble liquid – produced from the finest winter wheat and Montenegrin spring water, distilled through six rectifying columns and rested for 30 days before release.

Formats & Availability

Beluga Noble Night is available in 70cl, 1-litre and 1.75-litre formats, packed six bottles per case. The SKU is positioned at a premium to Beluga Noble, reflecting its illuminated design and on-trade orientation.

The edition is available for listing in premium on-trade accounts and selected nightlife destinations from this month.

A mature category in a mature market, but Europe retains potential for vodka – Category Intel

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