The debut will be supported by the 'Get your cocktails ON' campaign.
Since operations commenced in July last year, Whiskey House has produced more than 97,000 barrels.
The tagline for the activation is 'Cocktails in a little black can'.
According to the company, the transaction 'marks another milestone in [its] strategic expansion in Asia'.
'We’re focused on long-term value creation for our brands, our partners and ultimately for consumers.'
The company said the addition marks a “significant milestone in solidifying” its position as a…
Here’s a round-up of the new launches from spirits brand owners in the week commencing…
The funding will go towards the creation of 300 direct jobs.
The campaign will be promoted through social media and digital platforms, alongside print and online…
The company first recruited Plaza in 2023.
