Kirker Greer Spirits, part of the Drinksology Kirker Greer Group, has signed an agreement with Proof Drinks that will see two of its brands debut in Australia.
The partnership will see the distribution business bring Ukiyo Japanese Spirits and Born Irish Whiskey (below) to the country’s on-premise channel. Global Drinks Intel has contacted Kirker Greer to clarify the extent of its pre-existing presence in Australia.
“We’re focused on long-term value creation for our brands, our partners, and ultimately for consumers,” said DKG Group’s chief commercial & strategy officer, Ryan McFarland. “Ukiyo and Born Irish are built on bold ideas and distinctive execution.
“Proof Drinks Australia shares our passion for premium, for quality, and for doing things differently. Together, we’re building a strong foundation for meaningful growth in an important international market.”
Two years ago, the UK-based company recruited a former Molson Coors Beverage Co executive to head up its marketing operations.
